Customer Loyalty in the Rail Car Industry

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Published On: 05.05.2025

Customer loyalty in the rail car industry isn’t about price.

It’s about Trust in performance.

When I joined Sheboygan Paint, I noticed something remarkable.

Our customers weren’t sticking around just because of competitive pricing.

They were loyal because they trusted our products to deliver every single time.

In an industry that demands precision and reliability, here’s what matters:

Consistent application

Perfect color match

Unmatched performance

Price is just a number.

But trust? Trust is earned.

Here’s how we build that Trust:

Understanding Needs

We take the time to know what our customers need.

Each rail car manufacturer, refurbisher, and purchasing team has unique requirements.

Innovative Solutions

We continually innovate to meet those evolving needs.

Our coatings are designed to withstand the most challenging conditions and meet the highest standards.

Exceptional Support

Our customer service is second to none.

From initial consultation to aftersales support, we are there every step of the way.

Quality Assurance

Our products undergo rigorous testing to meet specifications and exceed expectations.

Feedback Loop

We actively seek feedback and use it to improve our products and services.

It’s a continuous cycle of improvement driven by our customers.

Loyalty in the rail car industry is built on these pillars.

It’s why we’ve been a trusted partner since 1921.

And it’s why our customers come back year after year.

What do you value most when choosing a supplier?

Share your thoughts in the comments.

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Date Posted: 10/24/2022 Job Title: Associate Chemist Location: Sheboygan, WI Reports To: R&D Group Leader Job Category/Department: R&D Travel Required: < 10% Position Type: Salary Job Purpose: We are looking for a dedicated, analytically minded and detail-oriented Associate Chemist to conduct performance testing on paint, evaluate raw material offset opportunities, and prepare samples to support quality activities. Will conduct research and explore how products, processes, and equipment may be improved, and should be dedicated to improving processes and products while furthering scientific knowledge to drive profitable requirements. Must have some knowledge of paint testing and an awareness for testing methodologies and equipment. The Associate Chemist will work closely with team members on paint formulation and testing, as well as analytical and continuous improvement projects on a day-to-day basis. Must have enthusiasm for the task in hand and a willingness to work under pressure to meet deadlines and drive quality metrics, while working in a safe and responsible manner, always. They will wear and use correct personal protective equipment where and when laid down by the company and will follow company health and safety and environmental procedures and reporting guidelines. The job holder will also be required to train on any computer software as designated by the company. Primary Duties and Deliverables, with guidance from R&D Leadership:

Formulation and Testing
- Execute benchmarking studies of products. Interprets and clearly communicate results
- Conduct investigations of product complaints.
- Perform testing from standard procedures.
- Prepare test formulations, conducting tests and advising and coordinating test procedures.

Communication
- Record and organize projects in an electronic format

Safety and Maintenance
- Clean, maintain, and store testing tools and equipment
- Evaluate testing protocols and suggest improvements
- Clean and maintain laboratory instruments and equipment, making sure that all the technology is working correctly, if it isn’t, troubleshoot the issue or problem. Conduct quality control tests to ensure no compounds or equipment are contaminated
- Follow all company and governmental safety procedures
- Additional Responsibilities, as requested
  - Interact cross-functionally with other departments and sites to support or modify existing products to drive efficiency, profitability and quality, including, but not limited to:
    - Work in the laboratory and assist in the direction of the activities of one or more technicians.
    - Consult with R&D, Operations Personnel, and Technical Support Service on the analysis, interpretation of defects and optimization of tests and processes
    - Assist to solve manufacturing/scale-up issues to support quality operations.
    - Assist in evaluating and ensuring laboratory safety procedures and standards compliance

Core Competencies:

Active Listening: Listening accurately and confirming the concern or goal state is essential to solving the correct problem:
- Ask questions to confirm you understood the concern, goal state, current state, and timeline and align on a plan
- Demonstrate active listening, by recording accurate situation appraisal notes, with clearly annotated follow up plans.

Good communication: Communicating with others effectively, and in a timely manner is crucial. Ability to communicate respectfully and concisely via diverse modes:
- Verbally in person and virtually
- Written by note taking, email, report and specification writing, teams instant messaging, and PowerPoint
- technically through spreadsheets, and other analytical tools

Collaboration and Continuous Learning: Collaboration is key in a quality facing role. Inspire confidence and trust by being dependable and honest, having high standards for quality and punctuality of work. Have and intrinsic and enthusiastic drive to support team goals, with a positive attitude and passion for innovation, continuous learning and application of new skills and concepts. Be open to learning new chemistries, analysis techniques and softwares, and project management disciplines

Critical thinking and problem-solving: Identifying problems, root causes, and possible solutions is a focus of this role. Before choosing a solution, objectively evaluate each option and present the most effective solution for review. Logical approach to judgement and decision making based on original thinking, direct experience, and high quality, independently verifiable evidence.

Time management: This team has many different accountabilities. There are many different types of projects, many deadlines, so being able to manage and record time well to punctually meet those deadlines and summarize time by project is a key skill.

Analytical: This team is highly data driven. At times we will work with very compact data sets and use math to extrapolate new, larger solutions, quickly. At other times, we will use analytics to look through large datasets and interpolate opportunities, thus, having an flexible and analytical mind is essential to our success.

Organizational skills: This role is very process and results oriented. We are also called to answer complex problems quickly. Keeping track of input and output data and documenting all processes and observations and being able to retrieve this work swiftly calls for strong organizational skills.

Perseverance and Endurance: Finding a new solution, optimizing a process, or aligning a group of people to a common solution, can take a lot of effort, time, repeated experimentation, and determination. All of these are key skills for a Chemist to possess.

Scientific and numerical skills: A Chemist must be good at mathematics, and order of operations, to correctly apply formulas in experiments and document them correctly.

Required Qualifications:

Active Listening: Listening accurately and confirming the concern or goal state is essential to solving the correct problem:
- Ask questions to confirm you understood the concern, goal state, current state, and timeline and align on a plan
- Demonstrate active listening, by recording accurate situation appraisal notes, with clearly annotated follow up plans.
Good communication: Communicating with others effectively, and in a timely manner is crucial. Ability to communicate respectfully and concisely via diverse modes:
- Verbally in person and virtually
- Written by note taking, email, report and specification writing, teams instant messaging, and PowerPoint
- technically through spreadsheets, and other analytical tools
Collaboration and Continuous Learning: Collaboration is key in a quality facing role. Inspire confidence and trust by being dependable and honest, having high standards for quality and punctuality of work. Have and intrinsic and enthusiastic drive to support team goals, with a positive attitude and passion for innovation, continuous learning and application of new skills and concepts. Be open to learning new chemistries, analysis techniques and softwares, and project management disciplines.
Critical thinking and problem-solving: Identifying problems, root causes, and possible solutions is a focus of this role. Before choosing a solution, objectively evaluate each option and present the most effective solution for review. Logical approach to judgement and decision making based on original thinking, direct experience, and high quality, independently verifiable evidence.
Time management: This team has many different accountabilities. There are many different types of projects, many deadlines, so being able to manage and record time well to punctually meet those deadlines and summarize time by project is a key skill.
Analytical: This team is highly data driven. At times we will work with very compact data sets and use math to extrapolate new, larger solutions, quickly. At other times, we will use analytics to look through large datasets and interpolate opportunities, thus, having an flexible and analytical mind is essential to our success.
Organizational skills: This role is very process and results oriented. We are also called to answer complex problems quickly. Keeping track of input and output data and documenting all processes and observations and being able to retrieve this work swiftly calls for strong organizational skills.
Perseverance and Endurance: Finding a new solution, optimizing a process, or aligning a group of people to a common solution, can take a lot of effort, time, repeated experimentation, and determination. All of these are key skills for a Chemist to possess.
Scientific and numerical skills: A Chemist must be good at mathematics, and order of operations, to correctly apply formulas in experiments and document them correctly

Preferred Qualifications (considers the following attributes and skills to be highly desirable)

B.S. Degree in physical science (chemistry, chemical engineering, coatings or closely related field) and 2 years formulating experience in industry.
Knowledge paint formulation, application, catalysis, cure, and general property testing is required
Preference towards collaborating on group projects rather than individual projects, strongly preferred

Customer Loyalty in the Rail Car Industry

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