We have a new look!

You may have noticed Sheboygan Paint Company has a new look! Building from our proud 100-year
heritage of innovation and success, we have updated our branding to project our image as the leading
resource to OEMs and refinishers in the markets we serve.

What does our new logo signal?
Based on research with our employees and customers, our new logo has been designed to signal a
company that describes us:

  • forward-moving
  • creative
  • attentive
  • precise
  • enthusiastic
  • enduring

What is Customerization?
Our new tagline, “Customerization,” sums up our attentive, personalized service. It means we tailor the
right solution for each customer’s need and speaks to our willingness to listen and understand. It
denotes our agility and ability to provide solutions that are precisely what each customer needs.


Our Brand Promise
Sheboygan Paint Company provides customerized attention that delivers precisely what you need. We
are more than a paint company. We are moving forward to become THE resource for industrial paint
line solutions — willing and able to solve each customer’s unique needs — and getting better every day!