Sheboygan Paint Company Registers Trademark

SHEBOYGAN, WIS – Sheboygan Paint Company announced that the tradename Uraguard has been registered for the company’s polyurethane topcoat, known for its durability and exceptional weatherability. The company received notice of allowance from the U.S. Patent and Trademark Office for trademark SN 90585264 in late June. This is the company’s first trademarked product name in the company’s 100-year history.
Uraguard utilizes urethane chemistry to guard a metal substrate on which it is applied over a primer. It is most often used for long-lasting protection and beautification of equipment like heavy-duty trailers, agriculture and construction equipment, truck bodies, and similar heavy equipment and machinery.


Sheboygan Paint Company formulates and supplies custom industrial finishing solutions, producing innovative water and solvent-based coatings that protect and enhance the appearance of metal, wood and plastic substrates. Founded in 1921 and headquartered in Sheboygan, WI, the company serves customers throughout North America. Sheboygan Paint Company also has a manufacturing facility and onsite lab in Cedartown, GA, and distribution centers in West Chester, PA, and Pomona, CA.